Quite simply, SEO stands for search engine optimization. When an SEO agency provides such services to a company , they in essence work to optimize an online property such as a website. The agency works to properly optimize a website to show up higher in the search engines. There is actually quite a bit of work involved and in almost all instances SEO is an ongoing effort. On-Page SEO vs Off Page SEO There are two main categories which classify the work, on-page SEO and off page SEO. All on-page SEO is related to the online property or website. Off page SEO is related to the links that point back to an online property or website. Since this is a foundational article, we will not go far into detail with regards to the practices and tactics that many SEO agencies employ. What we will say is that there are many advanced methods utilized by good SEO companies when performing on-page SEO and that there is typcially a systematic process that is followed based on the ...